Marketing Materials
Various projects & various clients with various technical specifications
Project Background
Project Year: 2011 – on going
Working with some of the leading brands of the baltic states you eventually have to learn how to adapt your work for various screens and media. As it is steadily becoming more important way to reach an audience.
It usually starts from creating simple social media post to full blown campaigns, including banners, animations and sometimes even videos.
My Role:
When working on various marketing digital solutions, I am usually either the Lead Visual Designer or the Developer / Designer, working together with the marketing team, project manager.
These are the given tasks that are entrusted with me:
HTML5 Banners;
Social Media Posts;
Print material;
Social Media animation Posts;
Video.
HTML 5 Banners
With Google Display ads brands can help promote their business when people are browsing online, watching YouTube videos, checking Gmail or simply by using mobile devices and apps.
So it is key that they given ads are clear and great quality.
Social Media
Being an early Social Media adapter I understand that using any social network can boost brand awareness and advertising on them can be a cost-effective way to create exposure for any brand.
This is why it is important to that any post that is made for any given social media is up to the right technical standards.
Newsletters
Newsletters are a must for any brand communication as they keep an ongoing dialog with contacts and existing customers.
This is why it is important to design the newsletters that are easy to understand and works on any device.
Print material
As digital and traditional media is merging more and more together, sometimes I use my design skills to help my clients creating Print based campaigns.
Video
Video and motion design is overtaking the web – YouTube, TikTok, Facebook Watch & Instagram stories, it is important to tell your story using motion.
This is a great skill than can be later used in UI UX projects.
Social Web Apps
Sometimes you just need a simple interactive landing page to engage with your customers.