Branding
Various projects and examples
Project Background
Project Year: 2011 – present
I have been involved some branding projects starting from just creating a simple logo for a website to creating full blown identities with all the brand guidelines.
The work is usually done together with stakeholders & the marketing team.
My Role:
While working on branding projects I am the Lead Visual Designer. I feel comfortable creating various styles of branding, creating guidelines, visual guidelines and philosophies for brands, as this helps to improve my UI UX designing skills.
Discovery phase
Research
I try to use my UI UX research skills when it comes to branding with the focus on good overall feel and look of the logo to its practical use.
Sketching out various version, working with paper is key, where you can quickly and roughly sketch ideas and concept that can later be digitalised.
Ideation / Iteration workshop
Creating more than one version of quick feel and look helps better understand the stakeholders vision and the tone of voice he wants to set to his business name.
This phase is great of creating first keynote visuals in which direction the process should go.
Final Design
The final design is usually a result of days of iterations and logo improvement, coming up with basic guidelines and then adding the rest of the visual language as typography, colours, usage and basic templates.
Creating set of guides is a great practice than can be used in other design aspects of my work.
Here are a few examples of the brands I have worked on.
